Experience marketing agency

Client

International Advertising Group.

Context / Objectives

Our client is an international advertising Group based in North America with a subsidiary in London specialised in Experience marketing. 

The business offers 5 main lines of services: sponsorship, live experience, consumer promotions, travel incentives and hospitality

As the main activity of the agency is related to live experience for clients during sport events, the business has been suddenly halted by the Covid-19 crisis.

The business is in extremely difficult financial position.

Mission

Business health check

Our client is looking for industry experts to help him better understand the underlying threats and opportunity of the business. The mission has 3 folds:

• Analyse the financial health of the business.
• Identify 2020 risks and opportunities. Propose risk mitigations measures to be implemented to limit financial loss.
• Present a set of operational recommendations for 2020/2021 to restore profitability in the business.
  
  

Results

Audit report with full analysis and recommendations presented to the client as well as to the management team of the targeted agency.